• Category:Product, Delivery
  • Software:Flutter, Laravel
  • Stack:Laravel API, MySQL, VPS (Nginx)
  • Service:Product Design & Engineering
  • Client:In-house
  • Date:Ongoing

Spoonful

Spoonful is a food delivery experience focused on speed, taste discovery, and reliable handoff—making ordering delightful from browse to doorstep.

Menus emphasize high-fidelity photography with honest representation. Filters bring forward cuisine, dietary needs, prep time, and delivery windows. Contextual recommendations build trust rather than upsell fatigue.

Real-time order tracking is clean and informative, emphasizing ETA confidence and courier proximity without clutter. The detail pages highlight ingredients and allergen notes to support better choices.

Challenge & Solution

Reducing decision friction required tight information architecture and responsive performance. We optimized image pipelines, trimmed interface noise, and tuned navigation flows for quick, repeat orders.

Final Result

Lower drop-off during checkout, improved repeat-order behavior, and increased basket size when users felt confident about ingredients and preparation transparency.