Spoonful is a food delivery experience focused on speed, taste discovery, and reliable handoff—making ordering delightful from browse to doorstep.
Menus emphasize high-fidelity photography with honest representation. Filters bring forward cuisine, dietary needs, prep time, and delivery windows. Contextual recommendations build trust rather than upsell fatigue.
Real-time order tracking is clean and informative, emphasizing ETA confidence and courier proximity without clutter. The detail pages highlight ingredients and allergen notes to support better choices.
Reducing decision friction required tight information architecture and responsive performance. We optimized image pipelines, trimmed interface noise, and tuned navigation flows for quick, repeat orders.
Lower drop-off during checkout, improved repeat-order behavior, and increased basket size when users felt confident about ingredients and preparation transparency.